Cluster Sampling and Stratified Sampling are probability sampling techniques with different approaches to create and analyze samples.   Cluster Sampling is a method where the target population is divided into multiple clusters. Some of these…

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. 43%…

Social research is a scientific method usually applied to social sciences to investigate human behavior. Social research scientists gather feedback and opinions on critical topics from their clientele that help them in recognizing areas of…

Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and L’Oreal cutting their agencies to take their advertising in-house, ad agencies are scrambling to re-route….